為(wei)(wei)全(quan)面貫徹公(gong)(gong)安(an)部消(xiao)(xiao)(xiao)防局《關(guan)(guan)于開展消(xiao)(xiao)(xiao)防宣傳(chuan)(chuan)進(jin)(jin)社(she)區(qu)、進(jin)(jin)學(xue)校、進(jin)(jin)企業、進(jin)(jin)農村、進(jin)(jin)家庭的通知(zhi)(zhi)》精神,實施濱(bin)(bin)公(gong)(gong)消(xiao)(xiao)(xiao)【2008】303號文(wen)(wen)件《關(guan)(guan)于進(jin)(jin)一步(bu)加(jia)強消(xiao)(xiao)(xiao)防公(gong)(gong)益宣傳(chuan)(chuan)工作的通知(zhi)(zhi)》、濱(bin)(bin)公(gong)(gong)消(xiao)(xiao)(xiao)【2011】111號文(wen)(wen)件《濱(bin)(bin)州(zhou)(zhou)市公(gong)(gong)安(an)消(xiao)(xiao)(xiao)防支(zhi)隊(dui)關(guan)(guan)于進(jin)(jin)一步(bu)加(jia)強城市社(she)區(qu)消(xiao)(xiao)(xiao)防工作的意見》,濱(bin)(bin)州(zhou)(zhou)市公(gong)(gong)安(an)消(xiao)(xiao)(xiao)防支(zhi)隊(dui)委托京盾文(wen)(wen)化傳(chuan)(chuan)媒有限(xian)公(gong)(gong)司加(jia)大消(xiao)(xiao)(xiao)防知(zhi)(zhi)識(shi)的宣傳(chuan)(chuan)和普及力度,以此為(wei)(wei)契機,我們積(ji)極策劃,在(zai)濱(bin)(bin)州(zhou)(zhou)市各(ge)大商場超市、酒店(dian)賓館(guan)、大中院校、以及中高檔居民社(she)區(qu)和全(quan)市各(ge)縣區(qu)鄉(xiang)鎮街道辦事(shi)處、中心村等開展了消(xiao)(xiao)(xiao)防安(an)全(quan)宣傳(chuan)(chuan)工作,在(zai)加(jia)大消(xiao)(xiao)(xiao)防公(gong)(gong)益宣傳(chuan)(chuan)力度的同時為(wei)(wei)贊助單(dan)位提供了展現企業良好形(xing)象的載體,給企事(shi)業單(dan)位提供了業務宣傳(chuan)(chuan)的新平(ping)臺。
目前(qian),我們的(de)(de)(de)媒體形式(shi)主(zhu)要(yao)有(you)三類:一是(shi)社區消(xiao)防(fang)安(an)全(quan)(quan)公(gong)益宣(xuan)傳(chuan)(chuan)欄,主(zhu)要(yao)分布在濱州市(shi)(shi)(shi)區及各縣城的(de)(de)(de)中高檔居(ju)民社區;二(er)是(shi)消(xiao)防(fang)安(an)全(quan)(quan)公(gong)益宣(xuan)傳(chuan)(chuan)掛(gua)圖,主(zhu)要(yao)懸掛(gua)在全(quan)(quan)市(shi)(shi)(shi)的(de)(de)(de)中高檔酒店賓館(guan)、超市(shi)(shi)(shi)的(de)(de)(de)電(dian)梯口(kou)、出(chu)入口(kou)、吧臺、大(da)廳等(deng)醒目位置;三是(shi)農村(cun)消(xiao)防(fang)安(an)全(quan)(quan)公(gong)益宣(xuan)傳(chuan)(chuan)欄,主(zhu)要(yao)懸掛(gua)在全(quan)(quan)市(shi)(shi)(shi)各重點鄉鎮、街(jie)道辦(ban)事處、中心村(cun)、農村(cun)集貿市(shi)(shi)(shi)場等(deng)中心街(jie)道沿(yan)街(jie)墻等(deng)位置。
此媒體(ti)(ti)和(he)傳(chuan)統媒體(ti)(ti)相(xiang)比較更易接近受(shou)(shou)眾(zhong)和(he)目標消(xiao)(xiao)費群體(ti)(ti),且(qie)因媒體(ti)(ti)的(de)特殊性受(shou)(shou)到獨特的(de)保護,廣(guang)告(gao)信(xin)息在一定(ding)時期內可(ke)及時反復(fu)傳(chuan)達(da)給受(shou)(shou)眾(zhong)群體(ti)(ti),能(neng)在廣(guang)告(gao)受(shou)(shou)眾(zhong)中形成穩固的(de)形象意識,品(pin)牌長效效應(ying)持久,直達(da)終端(duan)消(xiao)(xiao)費群體(ti)(ti),是贊助單位不(bu)可(ke)多得的(de)宣傳(chuan)平臺(tai),可(ke)為您(nin)帶來(lai)超值的(de)經濟效益。
贊(zan)助消(xiao)防公益事業(ye),不(bu)僅可以取得良好的(de)經濟效益,同時也(ye)體現了(le)贊(zan)助單(dan)位的(de)社會責任,提高了(le)贊(zan)助單(dan)位的(de)社會形象,方便了(le)與(yu)社會公眾的(de)溝通(tong),增強了(le)受眾對贊(zan)助單(dan)位的(de)良好印象。 |